psychographics 1

rzeczownikdomena: myślenie

EnWordnet [ver.5.0]

Angielski

Definicja

market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also: variables or trends identified through such research.

Przykłady

1.Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones.